A shift has quietly taken place for peak wedding season and now it’s official… October + November have taken over as the most popular month to tie the knot. Click here to learn more!

We're thrilled to bring in two new veils and let us tell you they are statement pieces of their own! Book an accessory consultation if you think these could be the one!

New in Mila Isabella! Introducing Kerry, Kate, and Kara!

Cannot get enough of our New Arrivals of Madi Lane, Ward and Wray!

New In Madi Lane!

Modern romance meets timeless sophistication in the newest trio from the Madi Lane bridal collection, now in store!
Wilcox, Woods, and Walsh—offers a distinct expression of refined beauty.

Meet Klara, Kit, and Koko, Elise’s favorite new gowns of the week!

From statement-making silhouettes to luxurious fabrics and intricate details, here’s what’s trending in wedding dresses for 2026!

A look at the Veil or No Veil decision, as well as types and lengths of veils, and veil alternatives

Learn about the French Bustle versus the American Bustle before you go in for your first alterations appointment.

Reminders about etiquette for your bridal appointment, what to do, what to bring, etc!

Introducing a new line in our Showroom, EVIE YOUNG by Madi Lane, coming this fall.

Introducing the ARABELLA Gown to our Plus Showroom!

Ever wonder what the deal is will all the extra hanger straps in your gown? we’ll tell you when they are needed, and when they’re not.

TWO NEW PLUS GOWNS HAVE JOINED OUR SHOWROOM, AND WE CAN’T WAIT FOR YOU TO SEE HOW GORGOEUS THEY ARE!

Don’t know when to start shopping? Is it too soon? Too late! We’ll got answers to all your questions!

The National Bridal Sale is here! That means we have sample wedding gowns at mouth-watering discounts! Come find your gown with us!

Welcoming Selby and Soren to the Showroom! Learn all about these gorgeous styles!